Think about what you’re trying to achieve with your ICO, and then come up with your marketing plan afterward. Figure out which demographic you’re going to target, and try to focus on one social media platform as your “main source” of traffic. If you don’t know where you’re trying to take things, you can’t effectively market the project.

For example, Twitter is arguably the best platform for marketing ICOs. Cryptocurrency fanatics are all over Twitter and willingly interact with projects they’re interested in. Not only that, but you can also use Twitter for giving away spots on the ICO whitelist.

Tell people they can share, follow, and reply to your accounts’ tweets for a chance to land a spot on the whitelist. It’s a common tactic that crypto accounts on Twitter use to market projects and gain a following.