To choose keywords, you need to conduct research about your business and industry and related keywords. Gather them in a list and see which keywords suit your business best and can increase traffic to your website. Another important thing is to implement all this yourself. You need to step in the customer’s shoes and go to the search engine and search for the keywords you are choosing to understand better from their perspective. Furthermore, you can use tools online, such as Google Search Console, to help generate keywords for you. All you will have to do is tell them your business, industry and what you sell and they will help you find relevant keywords your customers might be typing in their search boxes.