Choosing the right keywords to include in your content is what makes good SEO content. Therefore, you need to choose the words that have high traffic volume and have the potential to be on search bars. For this, you can use keyword research tools that immensely help you with which words to include. Google has a free keyword research tool as well which is called “Keyword Planner”. All you need to do is enter the topic and you will get all the relevant keywords associated with it. These keyword tools also show the monthly search volumes of each keyword. From here, you can estimate which keywords are mostly entered in the search bar.