To have a great choice of keywords, start looking at the topic from the user’s point of view. What will I search for if I want to visit such a website? This will help you to choose great keywords that will increase traffic to your website. Not only this but this will also lead you to become a great SEO professional. Other ways of choosing keywords are keyword tools but many of them are paid and the free ones are usually inaccurate. Hence, choosing from your own and trusting your instinct is what will make great SEO content.