The first step in a seo competitor analysis is to identify who your competitors are and what their goals are. You should also know their target audience, pricing methods and marketing strategies. An important factor is USP referred to as a unique selling point. Figure out their USP, their competitive advantage in the market and what they are known for. Then, keeping all these points in mind, create a plan or a strategy to stand out among your competitors in the customers eyes. Having set goals is extremely important. You need to know what it is you’re looking to optimize in your business. Lso, track your progress regularly and make changes where required. If you mold according to customer needs, you can easily increase your conversion rate.