If you’ve never been through the process of marketing an ICO before, one thing you’ll want to focus on is your social media presence. The uprise of NFTs during 2022 showed everyone how important a stellar social campaign can be. Some of these NFT projects would come out of nowhere and end up being worth millions of dollars; the perfect example would be Bored Ape Yacht Club.

Hype is incredibly meaningful when you’re putting together an ICO. If you have any celebrity/powerful friends that you can work into the mix, even better! The best thing to do would be to hire a professional service to handle the marketing for you, but it’s always a good idea to learn the ropes yourself too.

ICO marketing isn’t easy by any means, and often only the most experienced marketers find success.