Social media is crucial, but you can’t forget about the Discord community as well. Discord is an app that you can download on almost any device, and allows you to join specific servers. These servers include like-minded individuals for the most part, so it’s a great way to market your ICO.

Discord is also another platform where people who love crypto join together, as it’s somewhat anonymous. Not only is it an amazing application, but it also offers privacy. Nevertheless, marketing an ICO can be as simple as starting a Discord server and inviting members. A large Discord server will always translate into a more successful ICO, especially if the channel members are active.

Building a cult of sorts is the perfect way to market your ICO, so make sure you’ve got Discord on a to-do list somewhere.