Many businesses, especially small companies and individuals might prefer to do ORM on their own to save on paying a professional agency. If you are considering doing the same, make sure that you possess the required skills and expertise. Online reputation management is, by no means, an easy thing to do. You could be spending hours promoting your business and still not see any results. It’s a long-term job and might take weeks or even months to show any results. To start with, monitor the internet for any negative feedback or stories about your business and deal with them first.