The process of online reputation management starts with actively monitoring your online reputation and presence. Every time someone mentions your brand name or shares a review about your business, you should know about it and be ready to respond in the best possible way. The second step is to create and implement a strong online review strategy, which involves dealing with negative reviews and encouraging positive reviews from happy customers. Other than that, you can work with top influencers in your industry to spread positive messages/content about your business, take appropriate actions on customers’ complaints, improve your services and deliver on your promises.