There are many great ways to organically improve your online business presence and reputation. Here are some: actively audit your reviews to see what people are saying about you, respond to every review honestly and in a timely manner, build and use an online reputation management strategy, encourage your loyal customers to leave a review about your services, track social media activity around your brand, respond to user comments on your social channels, build great quality positive content and use it to dominate the first page of search results for your target keywords, develop and use a Public Relations (PR) strategy, and genuinely listen to your customers show that you care about them.