To get ranked better on Shopify the importance of using the right keywords comes in. The better the keyword choice, the better our chances to improve SEO on Shopify. You should use keywords that are according to the niche you have on your website. How simple it is to navigate a website is one of the factors Google looks at before ranking it. The explanation is that websites with simple navigation have higher user retention rates and hence lower bounce rates. In other words, if your website’s navigation is intuitive, visitors will stay there longer and your Shopify store’s ranking will rise dramatically.