If you use these tips, your website will rank higher in search engine results as it becomes more search engine optimized (SEO). Content impacts search engine rankings over the page’s URL, title, and headers. There is no alternative for great content, especially when engaging in SEO marketing. Quality and unique content is the main factor affecting your search engine rankings. So always focus on your content strategy.  Each authoritative content page on your website has a specific keyword phrase that you should identify and target. 

Consider the search terms your reader could use to find that particular page. 

A website will have a tough time ranking for many keyword phrases unless those keywords are substantially similar to one another.