The best way to manage your online reputation is to build and use a strategy based on your particular goals. The process of online reputation management (ORM) will generally include the following steps: performing an audit of your online reputation; creating an ORM strategy; actively monitoring brand mentions; using content & SEO to dominate search results for your target keywords encouraging happy customers to write reviews online; finding and using relevant influencers to promote the brand online. Reputation management is a long process and if you do not have the time or skills for it, we strongly recommend hiring a professional ORM agency.