One could argue that it all starts with the ICO itself. If nobody has a use for your token, what’s the point in even trying? The best thing to do is introduce a utility to your tokens early on, and try to give an exclusive appeal to the entire thing. If it’s hard to get your hands on the tokens, people are going to be interested. It’s a lot like sneakers in that sense – the rarer they are, the more money they’re worth.
If you have an ICO that offers a limited number of tokens but has an abundance of popularity, you’ll be laughing all the way to the bank alongside your fellow investors. ICOs can generate popularity online with ease, but once they’ve reached the general public, there’s no way to stop the momentum! Think bigger and try to appeal to as many demographics as possible.