Most projects will focus on building their community over anything else. Once you create a base community, you can start reaching out to celebrities and influencers for influencer marketing. If you have an influencer with millions of followers, you can create buzz for your NFT project. If the money is right, influencers will happily post about your project on their social media pages.
It’s much easier said than done, though, as plenty of NFT projects fall into obscurity after launch. You must keep up with your marketing efforts and provide people with an NFT that truly offers utility.
If you can manage to win the popularity contest with 0 utility whatsoever, congratulations – you’ve just won the game we call marketing.