You’re only as strong as your weakest link when it comes to marketing an ICO. Take a look at your copy and see if there is anything you can improve, as that’s the first thing most potential investors will read. If you have a poorly optimized website that reads terribly, you aren’t going to convince people to give up their hard-earned cash. Even if you’ve made a project that you genuinely believe is worth investing in, you’ve still got to spice things up.

This is why most ICOs will put together a professionally designed website that covers their goals and what the project plans to achieve. If people don’t understand what they’re buying into, why would they consider giving you any money? Make it obvious what you’re trying to accomplish with the ICO. Whether it’s a brand new play and earn game or an NFT project, people want to know what’s going on behind the scenes.