Market your NFT collection as if trying to sell people any other product. If your main goal is turning a profit, make sure potential investors know that – NFTs aren’t like stocks where you don’t want others to get in on the action. If you plan on using the funds accrued from NFT purchases to help Ukraine, ensure everybody else is aware of that.

Downplaying the opportunity that your NFT project has to offer is never a good thing. If you’re trying to raise money for charity through NFTs, your marketing efforts are impacting more than your own pockets. Commit a certain percentage of your NFT funds to a charitable cause and pull on the heartstrings of potential investors.