It is imperative to keep measuring whether your seo strategies are proving to be successful or they’re just wasting your time and money. One way to measure is the CTR, which refers to the click through rate, the amount of times a user clicks on your website to find what they are looking for. Another way is to measure ROI you’re getting that is the return on investment. This is to make sure that your money is not just being used for a strategy that is simply not working. How much time people spend on your websites also shows you how well you’re doing. Conversion rate shows you how many customers, after visiting your site, actually converted into paying customers willing to buy your products.