There are a number of ways you can optimize using seo. One way is to know your customer base inside and out. Know what they want and give it to them more easily than your competitors. This is how they will know to keep buying from you. Moreover, keep posting new and updated content that your target audience will find enjoyable as well as interesting. Delete repetitive content and remove distracting images or ads from your sites to make sure customers remain there for a long time and actually view your products with the intention of buying them. The usage of keywords is also very crucial. By using keywords customers use, you can reach out to more people and increase awareness about your brand among them.