Reputation management is not something you can do just once and forget, but it’s an ongoing process just like SEO. And contrary to what many experts believe, reputation management is not limited to only finding and managing false information, but it’s also about monitoring and reacting to bad reviews, negative stories or false lies spread about competitors. At the same time, your reputation management company should be working on building a positive brand reputation by creating and posting high-quality content, using SEO to rank higher in search results and encouraging your customers to write positive reviews and feedback about you.