You have to establish your expertise before selling SEO services. Make sure you use case studies and gather client testimonials. It would be best if you had a lot of prep time before the SEO of the sale. Study the lead and its industry. When you are selling an SEO service, you sell a skill. Perfect that skill. Use CRM tools to be mindful of leads and ensure a professional email that sounds informal. Talk to clients in their tone. Sell your service by showing templates to clients. While selling an SEO service, ensure you gather business context, so the client knows you are paying attention. At the same time, you showcase your solutions and cater to clients’ problems without hesitance. Give them a solution with confidence and be transparent.