Starting an online reputation management (ORM) company is easy. All you need is a website to attract clients. Add a lot of good content on your website about your services and what makes you better than other service providers. Tell stories and give examples of how you can help a client with their online reputation. Getting clients is the real deal, at least in the first few years. You might not be able to get many high-paying clients for your ORM services because most of the big clients go to big companies, but that’s ok. It takes time and hard work to build a good business.