Online reputation management is important for many reasons. Not only does it allow businesses to keep an active track of their online brand image but also it gives them a chance to improve their reputation using proven strategies and methods. The online space is constantly changing and so is the people’s perception of your brand. If you want people to have only good ideas and feelings about your business, you need to be on top of the information that is being circulated online about your brand and be ready to take appropriate action as required to deal with a bad reputation.