Considering the number of benefits seo has to offer to customers as well as businesses, I would say yes, seo is definitely worth it. seo is a marketing strategy that familiarizes your customers with your brand and increases their awareness about your business and the benefits it can provide to them. Customers these days are looking for solutions on their fingertips, which is something search engines provide for them using seo. Only websites that offer exactly what the customer is looking for are displayed to them. In turn, this not only benefits the customer but also the business owners because seo is a way to market their brand and get more people to click on their sites, view their products and most importantly, actually convert into paying customers.