“Google search operators” or “advanced search operators” are special characters used to improve your search. They help you narrow down your query, and they’re useful for any type of search. You can benefit from learning how to use them, whether you need to do a simple content search or a technical SEO audit. Advance search operators are a very powerful tool. They can save you time and help you find exactly what you are looking for.

How do you use search operators?

You type them directly into the search bar just as you would type a search term. Some of the basic operators include words such as “OR” and “AND” which most people already use. There are other less common operators that work wonders, making searches more accurate.

Here are examples of other basic search operators you probably didn’t know:

• Inverted commas (“ ”) to find results for an exact match.
• Using a minus (-) in front of any term (including operators) excludes them from the results.
• Using an asterisk (*) as a placeholder for any unknown or wildcard terms.

Some advanced search operators include:

• site: it limits the results to those from the specified website.
• intitle: Search only in the page’s title for a word or phrase.
• inurl: Find pages with a specific word (or words) in the URL.
• intext: Find pages containing a particular word (or words) somewhere in the content.

You can combine basic and advance search operators to narrow your search results even more