Keywords are certain words or phrases that customers use to find a particular business that might be selling the product or service they are looking for. For a business, it is important to understand the language customers speak when they are looking for a business or service. If a business is up-to-date with certain keywords they can use this to their advantage and boost their rankings in search engine results. For example, if you sell fruits and vegetables you can choose keywords like ‘fresh farm produce’ or ‘fresh fruits and vegetables’ something the customer might type in the search box. To get more clicks, you should also have good relevant content on your website that aligns with keywords you have chosen.