Every time someone uses a search engine to find information, they directed to a page that displays a series of results. These are called search snippets and consist mainly of four parts.

  –  Title

  –  URL

  –  Description

  –  Sitelinks

Snippets offer a brief description of a page’s name, its location, and the type of content that they handle. For SEO purposes, titles, URLs, and meta descriptions can be optimized with on-page strategies. Improving them allows a website to appear at the top of the SERPs.

Another feature that appears in a search snippet is called sitelink. Sitelinks are shown below the description of a page and are automated by search engines. Let’s take Google as an example. The search engine’s algorithm points to additional pages that it thinks are relevant to a user query. This means that you can’t manually add them to a page’s snippet.

So, if you don’t have a direct influence over sitelinks, why should you pay attention to them? Well, even though you have no power over them, they can do wonders for a site’s performance.

  –  They are a way to increment a page’s click-through-rate (CTR). This refers to the number of times people are clicking and choosing a site. As a result, your site’s rankings and visibility could increase.

  –  When sitelinks are shown, users can click a site’s inner pages directly, without having to visit your homepage. This improves user experience and drives traffic to those pages, which are equally crucial for your business.

  –  If Google has decided to show sitelinks for your website, then it means that it trusts you. Search engines don’t go around displaying sitelinks for everyone. So, if it happens for you, it’s a sign that you are doing something right.

  –  Using sitelinks can help you boost brand awareness. If users see a lot of pages listed underneath your site’s URL, they can learn more about your brand and what you have to offer. There is a good chance that it will become more recognizable.

Improved exposure will make your business stand out among your competitors, and in turn, influence your site’s reputation and ranking.