Online reputation management (ORM) can help ensure your company gets positive feedback online and potential customers get to see good things about your company and business whenever they search you online. It is done by identifying and reacting to negative reviews in the most appropriate and timely manner and also by encouraging positive feedback from happy customers of the business. The ORM also intends to make all your brand communication with customers sincere and to-the-point, which will look appealing to customers and might encourage them to buy more from you. It’s the best value-for-money marketing.