Do-follow is an attribute that hyperlinks can have in HTML code. As opposed to the “no-follow” tag, do-follow instructs search engines web crawlers to continue crawling/navigating through to the linked sites.
By default, all links are do-follow links unless they get designated as no-follow, which can happen manually by the person uploading the content or automatically by a website setting.
Do-follow links and SEO
Within the SEO community, it is common to state that do-follow links provide “link juice.”
To most search engine algorithms, links function – among other things – as votes for quality. These algorithms make a note of sites that are continually being linked to, and factor that information when considering how highly a website should rank in SERPs.
No-follow links don’t provide this advantage and are mainly there just for the users’ benefit.
In HTML, a do-follow link would have this format:
“<a href=”https://www.overthetopseo.com”>Amazing SEO services</a”
While the same link as a no-follow variant would follow this format:
“<a rel=”nofollow” href=” https://www.overthetopseo.com “>Amazing SEO services</a>”