Online reputation management or ORM can be a long and complex process, depending on the particular brand or person. For businesses with a great online presence and image, the ORM process is pretty easy and straightforward. However, for businesses with a damaged reputation, real hard work is needed along with a strong reputation management strategy to repair the damage. Some of the things it will include are performing an audit of the business reputation; creating a strategy; monitoring brand mentions; dominating search results for target keywords; encouraging satisfied customers to write reviews; finding and using influencers to promote the brand online.