Ans. SEO means “search engine optimization”. The purpose of SEO is to rank the website higher on the search engine pages. This way, it has a chance of gaining more visibility from website visitors. SEO in marketing is used so that more and more people visit the websites of startups and businesses to boost traffic as well as business sales. Therefore, it can easily be said that SEO is an immensely important tool in marketing as far as online businesses are concerned.