seo stands for search engine optimization. It is an important process of marketing, which helps your business website to rank higher in search engines and boosts your visibility when a potential customer is looking for a particular product or service using search engines. seo consists of numerous factors such as specific keywords customers may use to search for something. Businesses need to make sure they are using these keywords in their websites to make it easier for customers to find them. It is also important to publish relevant content on website pages otherwise the search engine will not display their website on the search page, considering it irrelevant and not useful to the customers.