If you want your website to rank higher on the search engine results page (SERP), you need to structure your content and keywords for that to happen. A couple of strategies to achieve that are hub pages and internal linking.
So, what are hub pages?
They are a central page for specific topics with a set of interlinked, related content that goes back to that page. These can be topics that you regularly cover on your website. They usually contain information that targets high volume keywords and attracts many users.
The content you publish on a hub page needs to pertain to your niche. If you own a blog or company about pets, for example, then everything you write about on the hub page must be pet related. It must also be high-quality content that includes relevant keywords for the search engines to index it properly. For those who are familiar with keyword research, try and insert only the best keywords on the hub page.
How does a hub page help with SEO?
The page tells search engines how your site’s pages relate to one another and make them notice it focuses on a specific subject.
Search engines like Google use hub pages to identify how your site’s pages relate to one another. It also helps them notice how the content focuses on a specific subject.
An advantage of using hub pages is that it allows you to do well-structured internal linking. You can link to previous articles or blog posts already published on your website. But, you should also create new content to link to your hub page to increase your site’s authority. Linking high-quality content and redirecting users to your website, makes search engines take notice. This will improve your chances of ranking higher on the SERPs.