Market making is the process of providing liquidity for a project. In this case, market making for an ICO would be meeting the monetary goals that were set in place. For example, let’s say you have an ICO with a target of $150,000 to make the market. If you receive well over $200,000 of investors’ money during the ICO period, you’ll have official liquidity for your project.

This is all you need to not only be considered a legitimate project but also be included alongside all of the other popular crypto assets. Exchanges will begin to list your token and allow trades, furthering the potential for your project and opening new doors for the future.