Any online reference of your business is referred to as a local citation in SEO parlance. This could appear in a local company directory, on a website for a certain industry, on a blog, or on any other website.
Local citations can still improve your position in local search results, but they are no longer a significant ranking element. They are still important to take into account while marketing your company, though. Citations give Google reliable sources of information about your company, which helps Google rank your Google Local Pack listing (formerly known as Google+ Local map). Citations demonstrate to Google that your company is real, that what you say about it is true, and that it can be verified by numerous sources. giving a dependable name, address, and phone number.