Any website owner’s nightmare is to have their site penalized. Whether you participated in black hat SEO techniques or have problems with your marketing campaign, you wouldn’t want your website to be removed from a search engine’s index. One crucial aspect you need to avoid on your site is spam. All that unwanted and unsolicited information that appears in your pages or channels needs to go and fast.
For that purpose, Moz, an SEO software developer company, created a way to calculate “the percentage of sites with similar features that have been penalized or banned by Google.” They have identified 27 common denominators in websites that have been penalized or banned by Google and used them to evaluate a domain. The metric, which can be obtained through the Link Explorer, is called Spam Score. The tool provides several data sets that allow you to evaluate your site’s quality.
A site with a high Spam Score is not necessarily spammy. However, it means that you need to assess your site’s quality and relevance.
What are the uses of this metric?
Spam Score encompasses a wide array of potential red flags, from thin content to low authority to URL length. It is important to note that the score does not follow a causation relationship but rather a correlation one. This means that the solution is not about changing the problem factors within your site or disavowing a site that has a high Spam Score. In both cases, it is necessary to examine each of the features that are used in the analysis to determine where the root of the low score may be. In the case of an external site, before disavowing or asking them to remove the link, assess the quality and relevance of the content linking to your site.