If you’ve ever purchased stocks in the past, you already know what an IPO is. IPOs are used whenever a company is about to publicly launch its stock, giving investors a chance to purchase it at what they think is the lowest price possible. If any popular companies are growing at an exponential rate, and they happen to have an IPO, it will be in the news.
ICOs are different in the sense that almost anyone in the world can make one if they wanted to. The main difference is that publicly traded companies are well-known, and nobody knows about your brand new ICO idea. While publicly traded companies take years to develop, you can start an ICO in a matter of weeks.
The ICO market is a tough one to crack in to. The profit margins are massive if you manage to do so through plenty of marketing and due diligence.