An ICO (Initial Coin Offering) is used as a way to release the first set of tokens for a cryptocurrency project. It’s when you’re able to secure a set number of tokens at the lowest price point possible (or at least, the lowest known price point). Many individuals sniff out ICOs monthly and try to use them as a way to generate profits.
All of the most popular projects you know and love today have likely gone through an ICO at some point. While the industry itself has been given a bad rep over the years, there are numerous successful ICOs that serve as proof that it’s possible to excel without bending the rules.