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What is an SEO expert? Do I Need One?

SEO Experts are professionals who help webmasters increase the amount of organic traffic to their website. An SEO expert analyzes the search trends, keyword search volumes, competitor data, incoming/outgoing links, content, meta tags, and URL structure. They basically monitor the overall site activity via tools like: Google Search Console, Bing Webmasters and Other useful instruments.

They also provide expert guidance to business owners looking to increase organic search traffic to their website.

The field of SEO is expanding and everyday we are witnessing new changes in the search algorithms. This means that only real SEO experts have the time and the will to stay on their toes and use these changes to benefit their clients. They must always roll with the changes and catch up with search behavior trends in order to provide the best services.

Do you need to hire an SEO expert?

Well, it depends.

Those who have earned this title have been in the field for decades now. This means that becoming an SEO expert requires years of study and dedication. One way of becoming an expert is building a website and trying to figure out how to make it rank. It is a lot of fun. However, it is also time consuming as you will need to learn about Google Policy, algorithms, and be active in all specialized forums out there.

Those who already have a business find that it is more cost-effective to hire an SEO expert. It removes the steep learning curve from the equation, and provides faster results. SEO is still the marketing technique that offers the best ROI out there, but only if you know what you´re doing right from the start. If not, your marketing budget will probably suffer.

If you need to rank as soon as possible, you must contact an SEO expert or agency. It is the only way to have a frank conversation about what SEO entails and what it can do for you in the long run.