What is an seo specialist?

What is an seo specialist?

A search engine optimization specialist tests, analyzes, and changes a website in order to increase the efficiency for search engines, and the website ranks higher in the search results on major search engines such as Google and Bing as a result. An seo expert performs page optimization across a website to ensure search results are relevant and create a good experience, increasing website traffic, and bringing about more brand awareness. By conducting keyword research and using seo tools, specialists can increase the visibility of a website on Google, which in turn has major benefits for any company. Other than that, some might also work closely with other members of a marketing team in order to develop new initiatives.