Analytics is a program used to gather and analyze data about the use of a website. You can find both paid and free analytics software. Google Analytics, for example, offers both free and paid services.
Search engine optimization (SEO) and digital marketing are here to stay. They have changed the marketing and advertising arena by providing customers exactly what they are looking for.
Nowadays, the ranking of an online business is determined by the overall user experience they offer. Some of the criteria used to evaluate user experience include page loading speed, relevant and up-to-date content, usability, and others. These aspects make visitors stay on the website and even want to come back.
Analytics software study and register the interaction between a website and its users. It gathers information about each visit. This includes number of visitors, location, time of higher number of visits, and even how long users stay on a page.
This kind of software can provide valuable information to website owners and marketing professionals, helping them optimize the site to improve user experience. Analytics can track all visitors and see if they become customers. It can also provide information about how the target audience responds to a marketing campaign.
How does it work?
In the case of Google Analytics, the software uses a tracking code that must be inserted in your website. This code can track every post and page and their interaction with the users. The software analyzes, processes, and reports all the information.
The tracking code receives the input of every interaction on your website (from loading a page to clicking on an internal link, and everything in between) and sends all the information to analytics. You receive a report on relevant data and metrics and use it to make the necessary changes to improve the site.