B2B is an abbreviation of “Business to Business,” which refers to the practice of commercializing business-oriented goods or services. In other words, when the ultimate target of a business’ products is another business.

Types of B2B products

While listing all the things B2B businesses commercialize would be impossible, they usually fall under one of these classifications:
• Entering goods and services: Products or services that become part of other products. Raw and processed materials and basic and advanced component parts all fall under this category.
• Foundation goods and services: Products used to make other products, like real estate and accessory equipment. Office buildings or machinery would be goods that fall in this category.
• Facilitating goods and services: Products and services that help businesses achieve their objectives. This is probably the most varied classification, encompassing things from marketing research services to cleaning supplies.

Types of B2B products

While listing all the things B2B businesses commercialize would be impossible, they usually fall under one of these classifications:
• Entering goods and services: Products or services that become part of other products. Raw and processed materials and basic and advanced component parts all fall under this category.
• Foundation goods and services: Products used to make other products, like real estate and accessory equipment. Office buildings or machinery would be goods that fall in this category.
• Facilitating goods and services: Products and services that help businesses achieve their objectives. This is probably the most varied classification, encompassing things from marketing research services to cleaning supplies.

Digital B2B companies?

The proliferation of e-commerce ventures has revolutionized the relationship between businesses and suppliers. The use of online platforms to market and cater directly to businesses has become commonplace, with strategies and practices to accompany them.

This is most felt in the tech industry, where entire sections of digital services are created to facilitate the activities of B2B companies. For example, SEO services are a type of digital service that helps B2B companies improve their online visibility and reach more potential customers