A technique known as “Barnacle SEO” enables a company or website to join forces with a sizable website that ranks highly for the target keywords in order to enhance traffic, leads, and maybe rankings. Will Scott first used the term “barnacle SEO” in 2008. Barnacle SEO is primarily employed by small company owners on outside local listing websites. Yelp is a frequent example in numerous industries. Barnacle To a large extent, Will Scott of Search Influence is to be credited with coining the phrase “SEO.” Will’s suggestion was to fasten oneself to a big fixed object and reap benefits as the currents carry them.