Brand reputation management is the process of actively monitoring the online image and reputation of a brand and how consumers perceive the business to take strategic and timely action to deal with any negative branding to fix the problem and maintain and improve the brand image. Nowadays, online brand reputation management is primarily focused on managing reviews and social discussions of a brand by its consumers, including reviews on Google and other review sites. Because more than 80% of all consumers read reviews online, it is imperative for businesses to care about what their customers are saying in their reviews and comments.