As the term suggests, business reputation management is the process of managing the reputation and image of a business. A positive brand image is extremely important, if not everything, for a business. Consumers love to buy from reputable brands and companies that have good authority in the market. They would avoid buying from a business that has a lot of negative reviews. A bad reputation simply means loss of business and profits, which no one wants. This is where business reputation management comes in. It involves changing or improving the user perception of a business using positive content and reviews.