As the name suggests, competitor analysis is the method used when you want to know what your competitors look like, what their strengths and weaknesses are, and how you can exploit the latter.
You might want to find out if they are outranking you, what the reasons for this are, how they drive traffic, etc. This analysis can help you get insights into what strategies work for others in your industry, and how you can improve on them and adapt them to your business.
There are many ways for you to accomplish this. You just need to look in the right direction and keep track of your competitors’ websites, features, content, and social media marketing strategy.
The first thing to do is to identify your biggest SEO competitors. Are they the same as last year? Have new ones appeared since then? What do their websites look like?
It doesn’t matter if some of them are not in your niche. The thing you need to look for is keywords. If other sites rank higher than you when you enter the keywords you are targeting; they are considered your competitors.
If this is the case, then you need to adopt a keyword optimization approach. A good SEO company will tell you how they use the keywords and see how you can improve on their strategy. Studying your competitor’s SEO can give you the upper hand. You need to learn everything about them: how often they publish content, which keywords they are targeting, and what type of content they work with.
Other aspects of competitor analysis include reviewing site responsiveness, loading speed, and user experience. It is no secret that a mobile-friendly or responsive site will rank better than one that is not. It is also well-known that site loading speed is an important ranking factor for search engines. If your site is slow and unresponsive when compared to your competitors’, then look at their site structure and how the approach user experience. Then, go to your website and run an analysis to see where you can optimize it.
Lastly, you can look into how they are using social media. Maybe they are more efficient than you in this aspect. Improve your social media game and track your progress. This way, you can start your social media optimization process with very solid data.