Conversion is when site visitors take specific actions that were intended by the site owner (site goals). These actions include making a purchase, filling out a contact form, subscribing to an email newsletter, or others. It is said that a user has ‘converted’ when that person goes from being a visitor to a buyer or returning customer.
One of the most important aspects of conversion rate optimization is calls-to-action (CTAs). They are prompts that tell users to take decisive actions regarding your business or product. When a website has a clear call-to-action that leads users to take specific actions, the conversion rate will definitely be higher. Having ‘Sign Up’ or ‘Subscribe’ buttons all over your website’s pages is an excellent way to make customers pay attention and click on them.
Filling out forms or calling a number displayed on the site, is also considered conversion. Even something as easy as opening an email can go a long way for the conversion rate of the website.
In marketing, site traffic alone is not enough to evaluate how successful a website is. To measure the efficiency of the website, the advertisements, and the SEO, a conversion rate is estimated. This is the number of times a visitor takes a desired action divided by the overall number of visitors. You should optimize to maximize conversion rate.
Since conversions and conversion rates are essential for quantifying whether the business is doing good or not, it is crucial to understand your audience. Empathizing with your readers, learning about their problems and, most importantly, show them how you can help fix them.
These actions will allow customers to get engaged and ultimately become a buyer or regular customer. Social media also plays a large role in this process. Attracting followers is a great way to drive traffic to your website and boost your business growth.