Cornerstone content should be one of the foundations of your website and some of its most pivotal factors. With this type of content, you will stand out from your competitors and become authoritative in the eyes of search engines. You should aim for cornerstone content to rank for the most competitive keywords relevant to your business.

What counts as cornerstone content?

It is the most relevant and pivotal content of your website. It’s how you show new visitors, prospective customers, and search engines what you have to offer.

Cornerstone articles, blog posts, or pages are generally long-form (+2500 words) and tend to be structured like guides. They should provide in-depth insights on key topics for your niche, and you should be able to draw many sub-topics from your cornerstone posts.

What elements make a great cornerstone page?

Putting all the information described above into a page is no guarantee that it will attract more users. This material needs to be crafted perfectly, and expertly including the following elements is a sure way to achieve it.

– Keywords. Researching the keywords you can use on your website for your niche is a fundamental process. Cornerstone content should aim to rank for your primary keywords and the ones where competition is higher. It should also be optimized for those keywords. This is very important if you want to be indexed and rank on search engines.

– Craft a killer piece. Try to solve your target audience’s problem or answer their question regarding the topic. Be concise and clear, mentioning the solution right off the bat. The body of your cornerstone content is essential.

– Include inbound and outbound links. Think of your cornerstone content as the central train station. It’s the hub from where visitors can travel to other pages or posts on your site with ease. Make sure also to include outbound links for authoritative sites or relevant information that could help the user understand your website better. Include additional features like images, videos, infographics, etc. to help convey the message.

– A wonderful conclusion. Don’t forget that while this content is informative, you are trying to sell a product or service. Don’t be afraid to include calls-to-action throughout the text and at the end. This is your most powerful tool to attain conversions. Make the conclusion engaging and give the final push for customers to convert.