Corporate reputation management refers to managing, monitoring and improving the market reputation of a large company or group. It involves creating a reputation management strategy based on what your customers, employees, investors and the public are saying about the company and to shift their perception from bad to good through the use of positive content and reviews. For the success of a corporate reputation management strategy, it is imperative that your team has good listening capabilities, i.e. can listen to customers (through reviews, feedback, social comments, etc.), understand their issues and respond in the best possible manner without taking a lot of time.