Cross-linking is the process of creating links between two websites. It can be done by either linking another site you own or a third-party website. It is done to show content that is similar to yours or that you think your audience would like to read.
How does cross-linking benefit SEO?
This method can be handy for SEO strategies. It helps you attract more traffic and rank higher on the search engine results page (SERP).
When you use this strategy within your site pages, cross-linking can be an excellent way to make visitors stay for a more extended period on your site. Thus, improving the way search engines index your pages.
When done right, cross-lining can:
– Enhance the relevancy of your site’s pages.
– Help search engines better understand what your website is about.
– Improve the perceived authority for some of your page’s in the eyes of search engines.
Dos and don’ts of Cross-linking
Don’t include a link to the same site on every page for two reasons: it can be a red flag for bots, and it dilutes link quality.
Don’t create a “link ring.” This is when various sites link to one another but don’t include links to other sites. This practice can get you penalized in a heartbeat.
DO use keyword-rich anchor text when cross-linking. This will provide more and better information to crawlers.
Follow these tips for a successful cross-linking strategy. Be sure to track how it performs and use data to finetune your strategy. Being successful at cross-linking can put your website amongst the highest-ranking sites in your niche.